Hey guys, I am not sure if you are aware, but Google has bots and spiders which crawl your website and take screenshots of your website, changing and improving or declining the ranks of your pages within search engines based on the last crawl, content and google updates.
So, you may be asking yourself, why is the Google cache date so important?
I used to ask myself the same question, and the simple answer is, when any changes are made on your website, you will need to wait for Google bots to crawl your website, then after your website has been crawled, your new updated content will usually take 2 weeks to update and reflect on new rank changes.
Busy websites with 1000 users a day are usually crawled each day, and have ranking changes each day. This can be changed in the sitemap which is submitted to Google Search Console, you can tell the bots how often you want your website to be crawled, daily, weekly or monthly.
For example a website with 20 pages, a business style website might want to google to crawl their website each month, since they style of website is not updated each day.
A blog which posts new content each few days might to have daily crawls, to keep fresh content updated on Google.
It depends on the upload rate of content, and website's overall updates.
My personal recommendations on frequent sitemap crawl?
- Small business website with 1 new page every 2/3 months, set to be crawled each month.
- Blog or Forum website with 10-15 new topics each month, I would recommend this to be set to sitemap crawled on weekly basis.
- Blog or Forum website with 30-60 new topics each month, I would recommend daily sitemap crawls.
So why is the website's last cache date so important?
SEO quake is a free SEO plugin that you can download, by clicking on the SEO tab which appears in your toolbar.
You simply go to your website and click on the SEO Quake tab, and it will show you the cache date of each individual page you currently view on your screen.
This feature can be used for checking google bots last crawled date, as well as checking on your website's other rank features, such as backlinks, Pinterest shares, website SEMrush ranks etc.
I like to use this feature to check on last cache date, when updating last toxic backlinks with Google disavow. As these can take 10–14 days after last cache date to start reflecting new ranking updates.
You can download this SEO tool toolbar for free below.
Download: SEO QUAKE