Home PPC PPC Info & News What is PPC Management? Guide Made For Beginner’s

What is PPC Management? Guide Made For Beginner’s

PPC Management

What is PPC Management? Guide Made For Beginner’s
What is PPC Management? Guide Made For Beginner’s

PPC management is basically allowing 3rd party marketing AD agencies or an experienced marketer to maintain and monitor a company’s entire PPC ad strategy and budget. This can be done by an in-house or freelance team of experienced marketers and media buyers.

Any Experienced PPC expert (or an agency) usually would take care of the following tasks and objectives:

  • In-depth Keyword research: identifying and Uncovering the keywords that your target audience are searching for, and applying these keywords into action with certain campaigns.
  • PPC/CPM monitoring: Measuring each PPC & CPM campaign and keywords for effectiveness, ensuring that all PPC efforts and campaigns are yielding only positive ROI (return of investment).
  • Competition & Analysis: Looking at your competition, which keywords are your competitions targeting and using and building a strategy to perform better than your competitors.
  • Split testing: Constant targeted A/B analytical testing of ads and landing pages. Regular experiments across the entire PPC campaign/funnel.
  • Optimization of the AD Campaigns: Monitoring campaign structures and optimizing any keywords based on top-performers to gain better RIO and results.

Why do companies and businesses hire a PPC management company or PPC manager?

Not all organizations have the resources to hire an experienced in-house PPC manager. Therefore it makes more sense to hire an 3rd party AD agency. More info on PPC here