PPC is a shortcut & stands for pay-per-click, its an online system model made of internet marketing in which other online advertisers pay a certain fee each time one of their ads is clicked (not viewed that is considered PPM, paid per impression). … Search engines carefully reward advertisers who can create engaging, relevant, intelligently targeted pay-per-click campaigns by charging them less for any ad clicks
There are many different PPC networks that all provide similar services, allow local businesses and certain events/product promotions in the targeted country, city, users by age/genre, and more.
PPC & keywords
The average you’re looking to spend online per 1 targeted audience click averages around $1.50 to $2.00, this is considered for the normal type of keywords, why do we say keywords? All PPC costs are always based on keywords advertisers wish to target, for example, insurance keywords such as “cheap car insurance” or “quick insurance quote” will cost anywhere around $13 per 1 click, since there’s bigger competition behind these keywords, insurance companies are willing to spend an average of $15 per click, whereas keywords such as “local painter” “painter near my city” will cost an average of $5.00 per click.
You can check how much you pay per click on an average on a website called SPYFU, type in your keyword, and at bottom left corner of the website, you will see the keyword cost. Check my keyword cost for PPC here.
Why do people use PPC advertising networks?
- For quick product promotions
- To help promote a sale of any products
- To generate an audience or capture leads
- To drive traffic to their website (more traffic more sales)
10 Most Popular PPC networks
- Google Ads (AdWords)
- Bing Ads
- Yahoo Gemini