For many years online PPC networks have been battling cost per click (PPC) and trying to gain and keeping their advertiser’s loyal long term customers, with some ad networks such as Google advertising giving out free $75 credit vouchers, but why has online advertising been so successful and a very popular choice of advertising/marketing?
The main reason why online advertising (PPC) is the best option for increasing online sales?
This is mainly because unlike magazine advertising, TV, or Radio you can target the audience based on many factors and get a clear interested audience of certain interest within certain categories/keywords with a certain area increasing the percentage of any sales/promotion, this is the main reason online advertising is and has been a very popular choice overpowering magazines, TV’s, and radios.
What targeting options do most PPC network offer?
- Certain keywords audience will search
- Country / City and even pinpoint certain postcodes
- Category interest
- Age Group
- Gender (male or female)
- Cost per day/week and month can be set and tracked to maintain any budget