The Main Question is do Backlinks really Improve SEO Rankings?
Recently, the significance of backlinks to the scope of Search Engine Optimization has become so obvious. Moreover, using links plays a great role when it comes to Google and other search engines deciding if your website is trustworthy or not. Meaning that backlinks do indeed have great value in terms of business being successful, providing higher organic traffic which would impact the sales or products/services. (find out more tips on SEO tools and SEO tips here)
What are Backlinks?
Basically, backlinks are the incoming links to a website. So, when a website mentions another link, it’s called a backlink. Also, they are known as Inbound Links. In addition, it is one of the most effective tactics regarding SEO enhancement. Obviously, the more links your site includes, the better rankings it gets. How? The quantity and the number of links on one’s website is an indicator of the significance of the website. Namely, Google and other major search engines would favor webpages that contain more links and give them more credit; as they seem more relevant to search queries.
How Does it Work?
Mainly, it is not only about the number of links you’re linking to, but it is also and more importantly about the quality of the links you’re referring to. Obviously, it is the quality that matters the most. Therefore, the links that will look more relevant to your sites are the ones that come from other sites and those sites have content related to your site. Basically, the quality increases when the links are more relevant and related to the content. Otherwise, they will be less relevant, and accordingly; they will be of no use.
How Do Backlinks Affect SEO and Rankings?
First of all, each link in your website is viewed by Google and other search engines as a reliable way of being trustworthy regarding the quality of your content. Basically, when another site links to your page as a source and gives their users the chance of leaving their page to get to yours, then, it must be offering something of high quality and value. Therefore, the more links you have directing to your website, the better the credibility you will be getting. Essentially, your site will gain higher rankings in search results when your domain is actually of high authority. Unluckily, till now, there are no announced specific strategies on how this credibility is measured by search engines. Yet, the tools that you can use to examine your site’s credibility are plentiful.
Recommended Backlinks Tools:
Types of Backlinks That Help in Improving Rankings:
Basically, all links may be considered as backlinks. Yet, some of them are more effective and powerful than others:
1 – Relevant to the Page: start by searching for pages that are related to your content and link to them in your webpage.
2 – Indexed Sites: This means that the site is listed in search engines and those are the ones you should be referencing. It’s because linking to sites that are not listed will be of no value since search engines can’t recognize them.
3 – The Authority of Sites: When you insert links of high authority with search engines, then they will have a better positive impact on your SEO compared to when using unknown sites that are of low quality.
4 – Do-Follow: all links are do-follow by default, however, some users sometimes apply a no-follow tag that requires the search engines to ignore the links.
Finally, if you wish to get backlinks, then you have the choice of building them manually or easily buy them. So, the former can be done by commenting on posts or forums, writing articles, or you can even reach out to web owners to ask for links. However, it’s a very time-consuming process, yet it is doable.