The main reason why page speed matters when it comes to SEO Rankings?
Google has previously announced that starting in July 2018, a new algorithm will be used in determining the ranking of search that is designed especially for results of mobile searches. This algorithm will be based on page speed.
Moreover, the company said that only sites and pages that deliver slow experiences to users will be affected by this change. So, how much can this impact your SEO ranking?
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What is Page Speed?
Basically, page speed is measured by the speed and time the content of your page takes to fully load. Or, it can be measured by the speed it takes your site to receive the first byte of information from the web service.
Moreover, the latter is the method that Google will consider as page speed. Plus, the average time it takes for e-commerce websites to load is 7 seconds; however, the ideal time for a page to be fully loaded is 3 seconds.
How Will Page Speed Affect SEO Ranking?
Basically, since you do not want to ruin the first impressions users have when clicking on your site, then you should realize that everything starts with page speed.
Moreover, you do not want to ruin all the efforts you put into your site as well as the amazing structured content that you have been working so hard to present to your targeted audience; and it’s all because the user has clicked away because your page took extra 3 seconds to be loaded. Basically, it is all a matter of user experience.
In addition, you should keep in mind that the human attention span is becoming shorter and shorter with time and people lose their patience when having to deal with extra seconds of waiting.
Factors That May Slow Your Page Down:
First of all, when images are too many, then it will take your site more time to load. Therefore, try using PNG instead of JPEG or logos pictures since they don’t require high details. Second, too many ads are also too bad; other than annoying users, they can also slow down page speed. Third, the problem might be in the host that you have paid for. Thus, choose a suitable host for the size of your business.
Forth, you have to conduct some tests for your website on all browsers for they are different in terms of loading. Next, external embedded media like videos can be of great benefit when it comes to professionalism and attractiveness; yet, they may play a factor in lowering the page speed.
Therefore, try hosting the videos on your own server to save some loading time. Fifth, too much-detailed themes and designs of your site that may contain a decent number of effects may also slow down the speed.
Finally, comments areas and other social buttons may actually have a negative side effect on your page speed.
Tools You Can Use to Check and Enhance Your Loading Time:
So, if you wish to better improve your page speed then make sure to at least use one of the following tools:
1 – Webpage Test: it is a Google tool that gives you a free test to the speed of your site and shows you the results regarding optimizing the speed.
2 – YSlow: it is a plugin that provides you with insights on how to enhance your page speed.
4 – Page Speed Insight: It is a tool that you can use which gives your page speed a ranking between 0 and 100 and some insights and pieces of advice on how to further improve your page speed.